Key Objective of Role —
Develop and manage Our client’s brand in order to grow brand awareness and traffic to Our client’s products and services. Develop comprehensive go-to-market consumer marketing plans, working closely with different stakeholder from local and regional office.
Key Responsibilities: Brand Strategy & Communications, Digital Marketing, Trade Marketing & PR Leadership (05-direct reports)
Client: Australian MNC |Industry– eCommerce |Role Type: Permanent |Location: CBD area
Summary of requirement:
The person we are looking for is a strong commercial or product marketing leader who is analytical, strategic and who can implement, understand product/customer experience and has experience in digital and segment marketing.
Based in our “our clients” office in Singapore, the Country Marketing Manager is a key role in delivering the company’s long-term vision and growth ambitions by:
- Driving the strategic marketing direction and proposition in the local market
- Developing the marketing and digital plans in alignment with the business objectives of the country.
- Providing inputs to the strategic programs, championing the needs of the local market and consumers.
- Localizing and adapting the regional strategic programs to suit the local needs.
- Leading and overseeing the country marketing operation and driving achievement of business performance metrics
- Drive creation and execution of local insights-driven programs; ie, segment plans, social media management, PR programs and test-and-learn projects.
- Proactively evaluate and understand market needs vis a vis products and services offered, ensuring that our offerings are competitive and ahead of industry requirements, allowing us to provide amazing service resulting in customer loyalty
- Build and drive a team of motivated individuals who are committed towards organizational purpose and goals, infusing in them the values and culture of “OUR CLIENTS”
- Ensure smooth teamwork between local teams, regional counterparts and inter-unit partners, creating a culture of collaboration and excellence in the process.
The Team
You will work closely with:
- The Chief Marketing Officer, the Marketing Leadership Team, and the functional teams within Marketing (digital marketing, Martech and Operations, Segment Marketing, Brand and Marcomms).
- The “our clients” Singapore leadership team.
- Various cross-functional teams in the organization Product and Technology Team, Commercial Excellence, Product Delivery, Regional Sales Operations, etc.
Skills, Experience and Competencies
The successful candidate will have:
- A bachelor’s degree or MBA from reputable institution
- 8-10 years of experience in startup, B2B digital or online business with strong business acumen and entrepreneurial mindset
- At least 5 years of experience working in strategy-related roles
- A track record of having tackled genuinely ambiguous and strategic problems (i.e. where to play, how to win)
- Proven experience in developing creative fact-based growth strategy
- Highly analytical, structured thinker with strong problem-solving skills
- A passion for experimentation and growth hacking
- Ownership, drive – delivering outcomes with cross functional, cross market teams
- Ability to establish relationships and influence senior stakeholders from a range of cultures
- Collaborative and empathetic work style. High degree of humility and willingness to “get stuck in”
- A passion for the online industry and bias towards innovative cultures
Desired Values
- Believed in aiming high to deliver world-class results and yet, not forgetting to care for others and contribute to the team’s success
- Strong ‘can-do’ attitude, always “our clients” to excel and to do things better
If the above role excites you, kindly send us your most updated word document CV to [email protected] for a confidential discussion.
We regret only shortlisted candidates will be notified.
